Planning & conception

Information architecture, content & navigation structure

Once the information architecture has been defined, the second step involves the content of the website and the navigation structure. This approach ensures the success of your project. In the long term, good content takes precedence over a good layout and modern technologies. The correct sequence of content plays a decisive role in the presentation on all end devices.

If you need help with the formulation of texts or the selection of suitable image material, we will be happy to provide you with help and advice.

Website structure and templates

The basis for the structure of your website and its subpages is the previously defined information architecture. The optimal and cross-device presentation is always in view. This forms the basis for the conceptual programming and practical implementation.

Website conception

Once the navigation structure, content, page types and modules have been defined, the practical implementation begins.

All websites created by us are based on the No. 1 CMS system WordPress and are expanded with additional modules. If the developed prototype runs technically flawlessly, the graphic design is adapted.

Should you still require assistance in operating the system after the official acceptance and handover to you, we will also be happy to support you here to help you become more confident in using the system.

Requirements specification & functional specification

In the case of complex projects, we draw up a specification sheet, in which functions and requirements are summarized, on the basis of which we write down our proposals for implementation.

The requirements specification contains information on the sitemap, content structure, user guidance, layout, design, animations and interactions as well as the necessary technical framework conditions and planned functions, special programming, interfaces and external dependencies.

Website design workshops

In connection with the website design, we offer our customers a workshop at the beginning. At this meeting, we will discuss the project together and ensure that there are no misunderstandings. We support you in defining the project goals and plan the content, structure and functionality. The design and aesthetics of the website are also discussed.

Layout & Design

Emotions

The page layouts we have developed will inspire your visitors and leave a lasting impression. The basis for this feeling of well-being is a harmonious color concept with individual images and an unmistakable style. This ensures that visitors stay for a long time and return.

Structure

Your visitors will intuitively feel that they have found the information they are looking for. A logical page structure and well thought-out navigation mean that the services or products you offer will also be perceived and rated as professional.

Character

You want your target group to be addressed emotionally and the individual character of your company to be clearly emphasized in the layout and graphic design. We also create individual photos for your project, which ensure that your project is unmistakable. Potential customers will remember your website and come back.

Appearance follows function

The first step in the realization of your project is the layout phase. Once the content and functions are known, we develop a graphic solution based on a balanced composition of page content, technology, presentation and system performance. Animations and effects are an expression of modern web design.

WordPress & WIX

WordPress and WIX as the industry standard

WordPress is so flexible that it is ideal for classic websites and blogs, but also for more complex corporate websites and online stores.

In addition to an intuitive user interface, the world’s no. 1 for managing web content offers many other individual options for expansion and adaptation to your specific needs.

Websites & enterprise solutions with WordPress & WIX

WordPress & WIX have now outgrown their infancy and have developed into a professional CMS and web construction kit that is also suitable for complex and technically demanding websites.

They offer the possibility to organize and centrally maintain text pages, products, references, customer testimonials, services and events.

Complex navigation, filter systems and search functions are also possible, as are forums and other interaction options.

In addition, there are interfaces to numerous web services and almost every social media platform.

Blogs with WordPress & WIX

Blogs are now an established communication channel and represent an important interface between social media and websites.

A regularly maintained blog binds customers and fans to your website and also generates additional up-to-date content for search engines. Google values this in the ranking of search results.

eCommerce with WordPress

Das Plugin WooCommerce erweitert WordPress um weitere Funktionen und mach es zu einem mächtigen Online-Shop. Daher wird es auch auf ca. 30% der weltweiten Online-Shops eingesetzt.

WordPress & WIX consulting, training & maintenance

WordPress & WIX are systems that are intuitive to use, but have their pitfalls in the details. We support you in the planning of your project and its use and offer training in the use of WordPress.

We also offer maintenance contracts for the sites we create.

Responsive Webdesign & Redesign

Responsive web design

Responsive design has established itself on the web and we develop all pages according to this standard. Your project will adapt seamlessly to the available space and browser to look great on a desktop PC, tablet or smartphone and guide the user to their destination – regardless of which device your customers are using.

Centralized content

Your website’s content management system (CMS) maintains the content centrally and automatically updates the website’s display variants on computers, tablets and smartphones. This saves time and money.

Improved search engine optimization

A consistent web address and identical content no matter which device visitors use to access your website makes it easier for Google to read and evaluate content. Google expressly recommends the use of responsive web design.

Poorly optimized websites can be penalized and no longer appear on the front pages of Google searches. This means that your offers will no longer be found.

Responsive web design is the future

It can be assumed that the number of internet-enabled devices will increase rapidly in the future. Web offerings will then also be consumed via TV sets, games consoles and new mobile devices, even in the car. The classic PC will be increasingly displaced, which is why we use responsive web design as the standard for all projects.

SEO & Social Media

The right strategy

SEO makes the content of your website more relevant for search engines and leads to improved visibility in search results. The quality of your visitors, i.e. the precise targeting of your target group, plays a decisive role here.

We advise you on a suitable strategy and take care of the technical implementation on your website.

Optimal social media visibility

Today, a presence on social media portals is an important addition to gain reach for your company, products and services.

When visitors recommend your website, shared links are displayed in an optimized way (e.g. Twitter Cards).

Content marketing

The technical implementation of the website is only one aspect of being found by search engines and your target group. The content should be prepared in an appealing way and the texts should be written in an exciting and interesting way. At the same time, keywords and semantic structures must exist so that search engines can classify the content as relevant for your target group and present it with the search results, otherwise you will not be successful.

We are happy to support you in your search for target group-specific search terms.

Off-page optimization

External factors also play a decisive role in positioning the website better in the search results (ranking). These include:

  • SEO-relevant links on partner websites, in blogs, forums and internet directories
  • Content creation and text publications in blogs and forums on external sites
  • Business directory entries
  • Google Maps
  • Google Adwords
  • Google Adsense
  • Ebay classifieds
    and many more
On-page optimization

The aim of on-page optimization is to improve the ranking in the general search engines.

Text and images play a key role here, as does the use of the right keywords for posts and content, right down to the meta descriptions.

Optimize texts

  • Orientation towards target groups
  • Problem solving as a goal
  • Good readability
  • Pay attention to text length

Optimize images and videos

  • Meaningful file names
  • Captions
  • Image sizes and tags

Keywords

  • The right keywords form an important basis for successful search engine optimization
  • Easier crawling of content

Maintenance, safety & co.

Maintenance contracts

As part of a maintenance contract, we take care of regular technical updates and backups for your project.

The cost of a maintenance contract depends on the work involved. In the case of a maintenance contract, we charge a flat rate of 100 euros net per hour – regardless of whether design, conceptual or technical work needs to be carried out on the website.

We generally carry out updates, backups and sensible updates due to technical developments ourselves and inform you afterwards. For work that exceeds the agreed time quota, we will inform you in advance and then invoice the work separately.

WordPress training courses

We want you to be able to maintain your website easily, quickly and, of course, without errors. To this end, we offer you detailed product training sessions in which you or your employees can run through all use cases in person. This training can take place via telephone or video conference or in the form of in-house training at your premises.

Of course, we are also happy to create technical documentation for your project or prepare data for you.

Cyber security

We recommend that every customer runs the website under a security certificate (HTTPS/SSL). Google prefers secure websites when evaluating search results, and the encrypted connection also has a positive effect on your customers. Depending on the project, it may even be a legal requirement to use a certificate.

We therefore not only pay attention to the cyber security of the system, but of course also implement cookies, social media and analysis services in compliance with data protection regulations.

 
 

Performance optimization

Loading times that are as short as possible are an important quality factor for modern websites. Your visitors expect pages to load quickly, especially on smartphones, and performance also has a direct impact on the website’s ranking in Google search results.

As we create an interactive prototype immediately after the design phase, which is gradually developed into the finished website, we always keep an eye on performance. During development, the website regularly undergoes industry-standard testing tools. In order to achieve the best possible result, we reduce the number of HTTP requests, reload data, compress graphics beyond the usual Photoshop possibilities, gzip and cache data on the server, define expiration dates and combine pixel, vector and CSS graphics in such a way that the file sizes are as small as possible.

Website migration

What is a website migration?

A website migration refers to the process of moving a website from one hosting provider to another, transferring both the structure and the content of the website.